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October 29, 2008

Google ranking: your space in the parking lot

Classic Modern Architecture prescribed designing from the inside out, without actively considering the context. But according to that school the context is always the ideal park, never a parking lot. Google is like the online equivalent of a parking lot, and yes the boss gets the best spot.

virvie - Google Search

Webdesign is still mostly inside out (although the 'widgetization' is a positive development). But outside, in the Google search results, you're just another 'car in the lot'. Also, when parked a Ferrari (or the fancy website) is a lot more equal to the Fiat (the middle of the road website) next to it.
The question now is how to stand out in the parking lot. Should Search Engine Optimization also get a visual component? What is actually going to show up in the search results?

Posted by Almar at October 29, 2008 02:22 PM