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June 18, 2007

Esthetic distortion and human features

The human brain is especially equipped for noticing distortions or anomalies. Lateral vision (which allows you to 'see' next to you while looking forward) for one, protects you from possible harm. Also (human) features that are especially important attract special attention. For example, a person is able to discern from great distance whether another person is looking at or past that person. These human traits are the basis of most artistic expressions around the world; by distorting or exaggerating important features our attention is grabbed. By doing this skillful and subtle it becomes esthetic. Unfortunately both are an exception on the Internet, whereby possible attention is lost. Also, these brain functions are tailored for human features which could mean websites should have more resemblance to those (N.B. Ever notice that car front designs get more and more face-like features?)

112_0701_coty_04l 2007_Car_of_the_Year_testing front_view.jpg (JPEG Image, 750x469 pixels)

Posted by Almar at June 18, 2007 06:30 PM