It's a sign, so it means something
Getting through the social day

In the digital reality of today the social, mobile, data bursting consumer is at the heart of it all.

In essence the goal of winning the hearts of the consumer hasn't changed, but because of different (economical, technological and social) drivers, brands have to adjust to new mobile application possibilties to reach that goal. So it's the same user-centric strategy, but with different API-focused tactics.

It's operating in a continuous cycle of digital discovery, experience and narration (recounting the social day). >>
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Open University Multitasker App

An iPhone App for the Open University students to multitask between work, study and leisure. >>
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